The my-KART brand. purpose. responsibility. values.

The my-KART brand encompasses the following attributes:

• the logo
• core purpose
• responsibilities
• brand values

The my-KART logo

The my-KART logo depicts a chequered flag. The upward waving flag indicates a progressive and forward thinking approach. The 4 colours green, yellow, amber and red reflects the diversity of grassroots motor-sports. The green colour reflects the targeted grassroots level, and the graduation of colours from yellow to red reflects my-KART’s approach in developing drivers along the chain to higher levels of motor-sports from amateurs to champions.

my-KART core purpose

my-KART's core purpose is to make racing & karting accessible to a wider community.

my-KART responsibilities

We are responsible towards building the local karting and racing community. The customers are next. And this is followed by the bottom line. In this order.

7 brand values

The following are values we promote within the my-kart environment:

1. unwavering focus on brand purpose and responsibilities
2. strongly advocate safety and sustainability
3. respect for others and practice diversity - uphold honour, fairness, dignity & transcend race, colour or creed
4. act with total integrity and commit to quality & excellence
5. communicate openly and honestly - we encourage two way communication
6. practice teamwork - we work in a collaborative manner, leveraging on skills (and diversity) of each other with a singular focus on the objectives
7. have fun and strengthen bond (family or otherwise)