DISCUSSION DRAFT: membership benefits
please feel free to comment my suggestions. Please pardon my "not proper" business english as I have never written a business proposal before, all my techincal proposal only at point forms
1. Racing events
1a. K1 - The K1 class will be one of the final stepping stones to a racing career / more serious karting. Initially, we do not expect many participants in K1, but it is still a go status. This class will entail further guidance and allow drivers to move up the ladder in their racing hobby (or career).
The K1 class can be run together with the K2 class if participation falls below 5. This is possible as K2 drivers are somewhat experience and ethical drivers. It is likely to have the JGTC format to allow K1 start ahead followed by K2 karts at the back.
There are currently many owner-karters at CityKarting who do not have an reasonably affordable platform to race their karts -practically running aimlessly- and eventually drop out themselves. The K1 class can be targeted to this group and promote my-kart to even wider coverage.
This class shall start with kart owners. Moving forward, my-KART will be exploring some form of easy ownership scheme, to increase interest particularly from the K2 and K3 drivers. This task is assigned to my-KART Promotion. See below for more on easy ownership.
The K1 series may not run over 10 events -unlike the K2 and K3 series- in order to be easy on the pocket of the K1 drivers.
1b. K2 â€" maintain as current, and promote K2 new blood promoting capable K3 drivers
1c. K3 â€" Beginners and also promotion of capable K4 drivers
1d. K4 â€" NEW. definition needed for K4
If more of the classes created, longer time needed for a day event that should be necessary. Extra activities at lunch time can be organized (subject to discuss)
1e. Endurance - night endurance will be a good and relatively new event to start off. Many of the night karters may not know there is existence of my-kart, it will be a good area of to explore. Suggestion that out of the 6 MEs planned, 1 or 2 should go night endurance.
2. Workshops and Clinics
2a. K1 especially, many of karters looking forward to tune to their personal preference, this is where the area we should look into. Workshop or clinic basically is owner karters gather to have sessions sharing tuning information, just extra activities other the normal Kx 10 races series. Should there is easy ownership scheme offered by M-kart promotion, this workshop/clinic session will be a good bundle and more persuasive activity.
2b. K3 workshop, a separate session conducted by â€œseniorâ€ karters, a simple lesson of track driving with additional time tracking progress (on the same kart). This will be more to personal attention session to beginners. The session can be aided by the 2 seater kart (yellow tanker) at the practical session. Of course kart renting shall be born by trainnees themselves. This is where the special discount rate offer to members from CK comes about in handy. 2 ways beneficial that my-kart trains beginners and also trainers.
2c. Clinic mainly aims for fine tuning, that it has be conducted by experienced karting racer either from inside my-kart (licensed racers, so far can think of 2 they are Jules and Tarmizi), if necessary, hire or honorary invitation.
2d. K4 workshop, similar to K3 workshop.
This aims family gathering. Young driver accompany by parents that helps to promote my-kart for any forth coming events and updates. Is also brings to opportunity to train up new trainer from K3 to be prepared to promote to K2 or K1.
These workshops and clinical session are going to worth the membership drive even so members are not participating any single series at all. Workshop and clinical series work conjunction with special discount rate from CK. Additional benefits to members if we have special deal with other track operators like speedway, sepang and etc. honestly I am more looking forward to langkawi track.
3. Activities and outings
Family outings like convoy to Cameron trip, PD over night stays and etc. With conjunction of these, we could have piggy-back media for the promotion, such as magazine and etc. (leaving this portion to commercial and marketing). MY-KART is registered club, it can seek for relevant authorities to assist convoy ie PDRM.
AAM affiliation is a MUST; we can see that is the ultimate request from â€œpotentialâ€ members (including myself). Members will gain grand and formal race experience if should my-kart impose rigid regulations towards major events in conjunction with racing governing body such as AAM and or etc. Addtional my-kart will also helps members in acquisition of racing licenses such as MME and sanctioned karting events.
Looking at the direction of car related sponsorship pertaining to my-kart is motorsports orientated. We may not necessary looking for funding. At any major event will be looking forward to variety of sponsorships, banners and or trophies. Hence this will put up good portfolio of MY-KART. These portfolios will benefit to My-kart promotion of invitation to more serious sponsorships.
We can create a link or badge of sponsorship at the main page of forum or even printing new sponsorship on latest updated version of T-shirt, cap and etc. I believe that stimulate at merchandising area a fair bit. ïŠ
6. Easy ownership scheme for K1
In reference to the K1 series mentioned above. my-KART will be exploring forms of easy ownership schemes to encourage K2 drivers to take the next step up the karting ladder. One approach is through raising sponsorship which will be done by my-KART Promotion.
The rough idea is to get investors for the 125 karts (can be used karts). The aim is to run K1 series at a reasonable price point and with sufficient commitment and fair returns to all parties: (i) the driver, (ii) my-KART Promotion and (iii) the investor / funder.
The role of my-KART Promotion Sdn Bhd (as distinct from Kelab my-KART Selangor) will be to engage in the commercial activities towards expanding the my-KART vision and mission. The company will be the owner of the my-KART brand and responsible to commercialize it. The company will use the club as an advertising / brand building platform and raise other funders & sponsors. These funds could be channeled towards the easy ownership scheme.
As the ultimate objective of my-kart will be event driven club, merchandizing keep to lower priority, however, the standards goodies have to be there like T-shirts, badges, cap or hat, stickers and etc.