Relationship between the my-KART brand, company and club
This document attempts to describe the delineation between the club and the company.
The company, my-KART Promotions Sdn Bhd was formed in late 2005. The club was given registration approval by the commissioner of sports late 2006.
Simply put, my-KART aims to make karting accessible to everyone. my-KART aims to do this by creating a platform that is affordable, fun, safe and competitive for its participants & spectators. The key to all this are my-KART's founding members development of the -
- brand and intellectual property
- vision and mission
- tools and properties
- processes and methodologies
- philosophy and culture
It is important that these successful elements of my-KART are protected and maintained in a consistent and standardized manner and can be deployed in other parts of the country. As a consequent the best vehicle to protect my-KART's founding elements is in an entity owned by the founders - which is my-KART Promotions Sdn Bhd.
In short, the company owns all the my-KART intellectual property rights (IPR). my-KART requires a platform or media for these activities. Only a club can provide my-KART with this medium for operationalising these my-KART elements.
The club provides members. The club also enables members to further their racing ambitions through affiliation with the motorsports governing bodies - in Malaysia's case AAM. However, the primary objective of the club is to develop the sport for its members, whereas the company's objectives are broader than this.