Kelab my-kart Selangor Sponsors

Luen and I were discussing about how can we reciprocate the club's launch sponsors, ie TeleVAS, ING, Shell, Table talk, acccesories firm( forgot the name)

It could be in the form of stickers so that we can stick it on our helmets or our karts or suits....what do you think?
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Submitted by naza on Mon, 25/06/2007 - 2:26am.

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TheFazz:

agree that we need to think about this. but we also need to be clear about the following sponsorship benefits:

per season
per race / event
per team

then you have "grades of sponsors"

title sponsor
technical sponsor
partner
etc

we need to set these sponsorship matrices to come up with some idea on how to handle the various contribution so that we are not arbitrarily creating benefits for the sponsors.

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http://www.thefazz.com/me

25 Jun 2007 - 8:26am

luen:

Think we can use some weighing formula to class sponsorship, then we can group accordingly. Example as below;

Company	Money	PYear	PTeam	techical	partner	LTerms	Weight	Percentage
Shell	1	1	0	0	0	1	3	50
ING	1	0	1	1	0	1	4	66.67
televas	0	1	0	0	0	0	1	16.67

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neat, balance and practical

25 Jun 2007 - 1:51pm

luen:

all we need is to identify/class all criteria.

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neat, balance and practical

25 Jun 2007 - 1:52pm

mononoke hime:

..one of the options....perhaps we can put the small logo patches on the designed mykart shirt...

Maybe we could have a meeting on this..

25 Jun 2007 - 2:42pm

luen:

we were thinking like, stickers for helmet and badges for racing suit. Depeding on the sponsorship weight as mentioned above. We ought to refresh these sponsorship every year and or periodically.

Example, if one time event sponsorship, we can printer sticker for kart or helmet.

If long term sponsorship like yearly, we can make badges for racing suit or helnet and will be required to have these logos on every event.

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neat, balance and practical

25 Jun 2007 - 4:04pm

TheFazz:

luen wrote:

we were thinking like, stickers for helmet and badges for racing suit. Depeding on the sponsorship weight as mentioned above. We ought to refresh these sponsorship every year and or periodically.

Example, if one time event sponsorship, we can printer sticker for kart or helmet.

If long term sponsorship like yearly, we can make badges for racing suit or helnet and will be required to have these logos on every event.

i was thinking of a matrix (preliminary for discussion) like this:

type	season	event	team
title sponsor	brand name before trophy: eg. TeleVAS KART Championship 2007; brand visibility on website, event banners	brand name before event name: eg. ING Round 6; brand visibility on all karts (stickers)	brand name before team: eg. Shell Tail Happy Racing; brand visibility on team karts (stickers)
technical sponsor	brand visibility on website, event banners, exclusive supply & mention in reports	stickers on karts, helmets; supply	n/a
partner	brand visibility on website, event banners	n/a	n/a

obviously title sponsors is higher contributors & hence higher profile, and partners are joint efforts.

we should also inventorise all the sponsorship spaces we have for "sale" eg...

stickers.... (team, event & season sponsors)
helmet - 1 space
kart sidepod - 2 spaces
kart front fairing - 1 space

badges.... (only for season sponsors)
racing suit waist - 1 space
racing suit right / left chest - 2 spaces
racing suit arms - 2 spaces
racing suit legs - 2 spaces
racing suit shoulder - 1 space
racing suit back - 1 space

banners & buntings.... (event & season sponsors)
buntings - numbers on demand
banners - numbers on demand

track furniture... (event & season sponsors)
a-boards - numbers on demand
track sideboards - numbers on demand

website... (season sponsors only)
website decals - numbers on demand
overall website design, colour scheme etc - only for title sponsor

what do you think?

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http://www.thefazz.com/me

25 Jun 2007 - 5:00pm

bosozoku:

Thumbs up I agree.... we need a guideline to make things clear for everybody/sponsors

Yes, we should put our sponsors brand name on karts, buntings etc
but on members racing suits Puzzled Hmmm... If it's F.O.C. maybe ok!

....on our Club/Official Shirt NICE! Eye

25 Jun 2007 - 6:20pm

luen:

like the idea, is more clearer now.

There should be 2 main sponsorship categories, 1 to the club and the other to individual or team.

The team sponsor I see only IC3 or endurance event, that should belongs to indivual category. However, the sponsor for season and event also can be team, meaning that a company sponsoring a team full season and also per event basis. That we can conclude the team category only applicable to individual team.

type	season(team)	event(team)	team(team)
title sponsor	upto individual, Team banners	upto individual	upto individual
technical sponsor	upto indidivual	upto individual	upto individual
partner	upto individual	upto individual	upto individual

type	season(club)	event(club)
title sponsor	brand name before trophy: eg. TeleVAS KART Championship 2007; brand visibility on website, event banners	brand name before event name: eg. ING Round 6; brand visibility on all karts (stickers)
technical sponsor	brand visibility on website, event banners, exclusive supply & mention in reports	stickers on karts, helmets; supplypartner
partner	Appearence on Website	NA

stickers.... (team, event & season sponsors to club only)
helmet - 1 space
kart sidepod - 2 spaces
kart front fairing - 1 space

badges.... (only for season sponsors to club only)
racing suit waist - 1 space
racing suit right / left chest - 2 spaces
racing suit arms - 2 spaces
racing suit legs - 2 spaces
racing suit shoulder - 1 space
racing suit back - 1 space

banners & buntings.... (event & season sponsors to club)
buntings - numbers on demand
banners - numbers on demand

track furniture... (event & season sponsorsto club only)
a-boards - numbers on demand
track sideboards - numbers on demand

website... (season sponsors only both club and individual)
website decals - numbers on demand

Please comment
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neat, balance and practical

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neat, balance and practical

25 Jun 2007 - 6:38pm